Integrations

Everything Punchline connects to: where data comes from, where it goes, and the tools you can ask about it. Owners and admins set these up in Site settings or Alerts; each links to its own page.

Data in

Integration	What it does	Set up in
Next.js	Sees every request at the edge: agents, crawlers and people, including requests that never run JavaScript	Your code: one proxy file
Vercel middleware	The same, for static, Vite or Astro sites on Vercel	Your project: one file
Google Tag Manager	The browser snippet, installed from Tag Manager, plus your GA4 events by the same names	Your Tag Manager container
Cloudflare Worker	The same, in front of Webflow, Framer, Shopify, WordPress or any site on Cloudflare	Cloudflare
Browser snippet	People and browser-based agents, for builders where you can't run code at the edge	One line of HTML
Server events	Signups, purchases and anything else from your backend, tied to the visit they came from	POST /v1/events
Google Analytics 4	Compare GA4's numbers with Punchline's, and import up to 14 months of GA4 history	Site settings
HubSpot and Salesforce	Deals and opportunities, to see the revenue behind companies that researched you	Site settings

Data out

Integration	What it does	Set up in
Email and Slack	A daily digest when an alert fires	Alerts
Webhooks	The same digest as signed JSON, for your CRM, Zapier, Make or your own code	Alerts
HubSpot and Salesforce	Account signals written onto the company as a note or task	Site settings
Google Ads and Meta	People's conversions uploaded against the ad click that brought them (opt in)	Site settings
BigQuery and Snowflake	Four tables written every day	Site settings
Exports	CSV or Parquet files of any query, up to 100,000 rows	API
Edge markdown	Serve AI assistants a markdown version of your pages	Your edge install
Handoff links	Give agents a link to pass to their person, and see when it's opened	API

Ask and build

Integration	What it does
MCP	Ask Claude, ChatGPT, Cursor or any MCP client about your traffic; let it set up alerts and goals if you allow it (all tools)
REST API	Every number in the dashboard, from scripts, BI tools and your own agents (reference, cookbook)
TypeScript SDK	A typed client for the API
Ask Punchline	Plain-language questions in the dashboard, with the queries behind each answer

What every integration has in common

• Privacy rules travel with the data. Anything that leaves your dashboard (API, MCP, exports, warehouse tables, webhooks) withholds groups of fewer than 5 people and never includes a person's session. See Privacy and security.
• Credentials are never shown again. CRM and ad-platform tokens and the Snowflake private key are stored encrypted. Slack and webhook URLs are stored where only Punchline's server can read them, and aren't shown in full again. Where a service allows it, Punchline uses access you grant on your side instead (BigQuery dataset sharing, a Snowflake key pair it generates), so you never hand over a password.
• Outbound requests only go to public addresses. Webhook and audit URLs are checked against private network ranges before every request.
• Failures show where you set things up. A CRM, ads or warehouse connection that stops working shows its last error in Site settings, and the next daily run picks up where it left off.
• Only owners and admins can connect or change integrations. Viewers can see reports, not settings (roles).