# Your next customer sent their agent first. > Before buyers visit, AI assistants do the research for them: they read your pricing, compare you, and build the quote. Punchline shows you that research and what it led to, so you can report on it, follow up on it, and make sure agents get your story right. [See your whole funnel](https://www.punchlineanalytics.com/reveal) [Or check a page free in 10 seconds](https://www.punchlineanalytics.com/audit) ## What your analytics miss, and what Punchline shows you. A 30-second video with music and no voiceover (https://www.punchlineanalytics.com/video/punchline-explainer.mp4). Transcript of the on-screen captions: 1. Your buyer asks an AI: "Get us a quote for 50 seats." 2. Their agent builds the quote in seconds: it reads your pricing and security pages, then saves the quote. 3. Your analytics: 3 page views. That's it. Who visited, the quote, and what happened next go unseen. 4. Punchline sees the agent, and what it did. 5. Every visit labeled, with its evidence: who (Claude, from Anthropic), why (answering someone, live), the evidence (signature and published address) and what it did (built a quote). 6. The quote comes back as a link for the person. 7. Two days later they open it, and sign up. 8. Every funnel has a punchline. Don't filter the agents. Follow them. See your whole funnel: punchlineanalytics.com. 9. (Music only, no voiceover: the captions above are everything that's said.) ## Other analytics see AI as a channel and agents as noise. Most analytics count the click an AI assistant sends you, and filter out the agents that did the research before it. Punchline treats those agents as what they are: **your buyers' researchers.** It shows what they read, why they came, and what happened next, including the person who picked up where the agent left off. It's already happening. Google Analytics added an [AI Assistant channel](https://www.searchenginejournal.com/google-analytics-adds-ai-assistant-as-default-channel-group/574974/) in May 2026, and ChatGPT, Claude and Perplexity each fetch pages on the spot when someone asks them about you ([OpenAI](https://developers.openai.com/api/docs/bots), [Anthropic](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler), [Perplexity](https://docs.perplexity.ai/docs/resources/perplexity-crawlers)). ## Every buying journey has a setup and a punchline. 1. **The setup:** "Get us a quote for 50 seats, with SSO." 2. **The twist:** The assistant reads your pricing, builds the quote, and gets a link back to it. (/pricing, /docs/security, /quote/save) Meanwhile, your analytics: "Some visitors. No idea who." 3. **The punchline:** Two days later, someone opens that link and signs up. Punchline connects the agent's work to the person and the sale. Sample journey (Handoff · quote for 50 seats): Claude built a quote · /pricing, /quote/save; then Opened 2 days later by a person · signed up. Evidence: why: handoff link · exact match, no guessing ## One funnel, three teams that need it. - **Report the AI channel, with numbers you can defend.** People sent by ChatGPT, Perplexity and Claude, what they convert at, and how much of your traffic was never human, side by side with GA4. [For marketing](https://www.punchlineanalytics.com/for/marketing) - **Follow up on what agents started.** Quotes and bookings agents built and handed back to their people, and what agents read for the companies that came forward, written into HubSpot or Salesforce. The company, never a person. [For sales](https://www.punchlineanalytics.com/for/sales) - **Make sure agents get your story right.** Which pages assistants read, which come back empty or broken, and a clean markdown version served to them from your edge. [For content](https://www.punchlineanalytics.com/for/content) Also for [product and developer relations](https://www.punchlineanalytics.com/for/product) and [web and engineering](https://www.punchlineanalytics.com/for/engineering) teams. ## Who really visited, and what the agents were after. _Sample data, for illustration._ People 52% · People sent by AI 6% · AI agents 17% · Crawlers 25% | Agent | Why it came | What it read | |---|---|---| | ChatGPT-User (OpenAI) | Answering someone's question, live | /pricing, /security, /compare | | Claude-SearchBot (Anthropic) | Building a search index | /docs, /blog | | GPTBot (OpenAI) | Collecting training data | Most of the site | | "Googlebot" from the wrong address | Impostor: a scraper borrowing the name | /pricing, every hour | An illustrative week for a B2B software site, not real data. Every row opens up to the requests behind it and the evidence for each label; your own week shows your real numbers. ## Numbers you can defend, without tracking anyone - **Every label shows its work.** Open any number to see the rules that labelled each visit and how sure they are. Choose how strict to be. - **Verified, not guessed.** Known agents are checked against their signatures and published addresses; impostors are called out. - **No cookies, no banner.** Nothing is stored on visitors' devices, and IP addresses are used in memory, then discarded. - **Companies, never people.** Sales signals are account-level, and groups of fewer than 5 people are never shown outside your dashboard. [The rules we follow](https://www.punchlineanalytics.com/privacy) ## Running in minutes, alongside what you have. - **Add one file or one Worker.** A three-line file for Next.js, a Cloudflare Worker in front of Webflow, Framer, Shopify or WordPress, or one line of HTML for Squarespace and Wix. Your pages don't change. [Install guides](https://www.punchlineanalytics.com/docs/get-started) - **Every visit, labelled with its evidence.** People, people sent by AI, agents and crawlers, with which agent, why it came, what it read, and what it led to. [How it works](https://www.punchlineanalytics.com/how-it-works) - **Put it to work.** Handoff links for quotes and bookings, alerts by email or Slack, signals in your CRM, markdown for assistants, and the API and MCP for your own tools. [All integrations](https://www.punchlineanalytics.com/docs/integrations) ## Questions **Does it replace Google Analytics?** It doesn't have to. Most teams run Punchline next to GA4 and use it for what GA4 can't see. It also shows GA4's numbers side by side with its own, so you can see how much of the gap is agents. [Compare with GA4](https://www.punchlineanalytics.com/compare/ga4) **How accurate is it?** Every label comes with its evidence and a confidence level, so you can check any number, and choose to count only confirmed agents. Known agents are verified by signature or published address. Some agents work inside a person's own browser and can be hard to tell apart; Punchline says so instead of guessing. [How it works](https://www.punchlineanalytics.com/how-it-works) **Can it tell which company an agent was working for?** Sometimes, and it says when. Agents in the cloud carry their operator's name (OpenAI, Anthropic), never their buyer's, so Punchline counts them and shows what they read without guessing. Two things connect them to a buyer: a [handoff link](https://www.punchlineanalytics.com/docs/handoffs) the agent passes on, which its person opens, and a work email someone gives you in a form, which ties that day's visit, and any agent in their browser, to the company. [How it works](https://www.punchlineanalytics.com/how-it-works) **Do I need a cookie banner for it?** Punchline sets no cookies and stores nothing on visitors' devices, and its edge install adds no script to your pages. Whether you need a banner depends on everything else your site runs, so check with your counsel. [Privacy](https://www.punchlineanalytics.com/privacy) **How long does it take to set up?** A few minutes for most sites, and we'll help during the free week. [Get started](https://www.punchlineanalytics.com/docs/get-started) **What does it cost?** Punchline is in early access: start with a free week on your site. Plans start free for one site, and paid plans from $49 a month. [Pricing](https://www.punchlineanalytics.com/pricing) [See your whole funnel](https://www.punchlineanalytics.com/reveal)