# Same funnel. Different questions.

> Agents researching for your buyers change what marketing reports, what sales hears about, and what your site needs to say. Here's what each team does with Punchline.

## Pick your team

- **Your traffic report has a new channel.** Report on the AI channel honestly: people sent by assistants, the agents researching for them, and the conversions both lead to, with no cookies and no consent banner. [For marketing](https://www.punchlineanalytics.com/for/marketing)
- **The shortlist is made before the first call.** See what AI agents researched before buyers got in touch, the quotes and bookings they handed back to people, and which companies they were for when buyers come forward, written straight into HubSpot or Salesforce. Account-level only. [For sales](https://www.punchlineanalytics.com/for/sales)
- **Search engines aren't your only readers now.** See which pages AI agents read, whether they got them, and whether assistants then sent people. Serve agents a clean markdown version of the same pages from your edge. [For content and SEO](https://www.punchlineanalytics.com/for/content)
- **Your docs have a new kind of reader.** See which docs coding agents and AI assistants read, which they fail on, and which lead to signups. Query everything from your own tools and agents through the API and MCP. [For product and DevRel](https://www.punchlineanalytics.com/for/product)
- **Analytics that adds nothing to your pages.** Edge analytics that adds nothing to your pages: a Next.js proxy or Cloudflare Worker that labels every request, verifies agents by signature or address, and keeps no IP addresses. [For web and engineering](https://www.punchlineanalytics.com/for/engineering)

[See your whole funnel](https://www.punchlineanalytics.com/reveal)