# Profound tracks what AI says. We follow what agents do.

> Profound is an AI visibility platform: it tracks how answer engines talk about your brand, and its Agent Analytics shows which AI crawlers visit your site. Punchline overlaps on the crawlers, then follows the funnel further: agents reading for someone right now, what they built, and the people and conversions that followed.

[Request access](https://www.punchlineanalytics.com/reveal)

## Side by side

| | Punchline | Profound |
|---|---|---|
| What AI says about you | Not offered: Punchline measures your own site, not the answers in ChatGPT or Gemini. | Answer Engine Insights tracks visibility, sentiment and citations across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot and more. [1] |
| AI crawlers on your site | Sees them and labels each one: crawler, agent reading for a person, fetcher or impostor, with its operator. [Concepts](https://www.punchlineanalytics.com/docs/concepts) | Agent Analytics: a server-side tracker showing which AI platforms visit, which pages and how often, with integrations for Cloudflare, AWS, Vercel and more. [2] |
| Why an agent came | Training, search index or answering a person live, plus fetchers and impostors, each with the rules that fired. [Concepts](https://www.punchlineanalytics.com/docs/concepts) | Indexing bots, and on-demand retrieval bots fetching for a user's question. [2] |
| Verifying agents | Web Bot Auth signatures and published address ranges; impostors using a known name are labelled. [How it works](https://www.punchlineanalytics.com/how-it-works) | Known AI user agents are checked against provider-published IP ranges. [2] |
| People sent by AI assistants | A channel of its own (ChatGPT, Perplexity, Claude, Gemini, Copilot), with conversions and a survey estimate of influence links miss. | AI Traffic Attribution: which AI platforms send people, connected to conversion events in your analytics stack. [1] |
| Agent-built quotes and bookings | Handoff links connect an agent's cart or quote to the person who opens it. [Handoff links](https://www.punchlineanalytics.com/docs/handoffs) | We couldn't find this in its documentation. |
| Serving agents better | Can serve AI assistants a markdown version of your pages from the edge. [Serve agents markdown](https://www.punchlineanalytics.com/docs/edge-markdown) | Flags rendering, structured-data and response-time issues, and can submit URLs to some AI search indexes. [2] |

Claims about Profound are from its own published material, checked October 2026:

1. [Profound: Features](https://www.tryprofound.com/features)
2. [Profound blog: Introducing Agent Analytics](https://www.tryprofound.com/blog/introducing-agent-analytics)

## Credit where it's due

- Tracks what answer engines actually say about you, across many engines.
- Prompt Volumes: data on what people ask assistants.
- Tools for writing content answer engines cite.

## Punchline next to Profound

Profound tells you whether assistants recommend you. Punchline tells you what their agents did when they came to check, and what that led to: the pages they read or failed on, the quotes and demos they built, and the signups that followed. Content teams can use Profound for visibility and Punchline for the site.

[See what your analytics is missing](https://www.punchlineanalytics.com/reveal)